[a logo is] only as valuable as the brand it represents.
Tom Ford

From Thoughts on Design ... significant that the crucifix, is a perfect union of the aggressive vertical (male) and the passive horizontal (female).
Paul Rand

[A symbol must have] some barb to it that will make it stick in your mind. At the same time, it must be attractive, pleasant and appropriate. The challenge is to combine all those things into something simple.
Thomas Geismar

[logos are a] graphic extension of the internal realities of a company.
Saul Bass

Other Quotes I Like

We could all sit around in robes eating grapes and have machines do the work.
Dr. Luis von Ahn (paraphrase)

Please accept my resignation. I don't want to belong to any club that will accept me as a member.
Groucho Marx